Product or Store Launch

Hershey’s

Jolly rancher Chews, Milk Boosters & Syrups

A High Impact Product Launch Event conceptualizing a Space theme was finalised for creating a sense of discovery
Launched 3 different products – Fruity Chews, Milk Booster & Syrups, This Event was managed in 3 cities of Mumbai, Delhi and Bangalore
Hersheys Management was excited about this event as it had several moments of Integration through acts of Launch via Space Ship, Shatter glass & Drone.

Jolly Rancher Hotties Launch

This Corporate Event was a Product Launch of Jolly Rancher Hotties from the house of Hershey’s done at 5 cities.
The Setup and decor suited the Hotness of the product depicted through Chillies and the 3 flavours.
Launch activity was done by Shooting the balloon by a senior management, exposing the brand and the Split Led unveiling the Product cut-outs.

Flavoured Milk and Spreads Launch

Hershey’s Milkshake and Spreads Events was a High Octane Event managed by us.
The Hershey’s partners at the 3 cities of Delhi-Chennai-Mumbai were witness to this galore.
Product Reveal was done via an Interactive Dance Performance and a Rubik installation
The high Moments of this event was the perfect Product Debut and Whistle Worthy. The highlight was the Video content we created for this event.

Chakan Plant Launch in Pune

Another Corporate Event from a Prestigious Client of ours, Horiba. A Japanese manufacturer of precision instruments and Automotive test systems.
The state of the art Chakan Plant was inaugurated by the Maharashtra CM Mr. Devendra Fadnavis, Other guests were Global CEO of Horiba Mr. Astushi Horiba, Japanese Ambassador to India, Maharashtra Industries Minister and a lot of Invited Guests from the Auto Industry and Press. This was high protocol Event.
The Event Management space was tested due to the challenge from creating a Helipad, to make a multiple Dinner lounge, a Large German Hanger structure, the Z security arrangements, integrating the Indo Japanese culture etc.
The entry gate which resembled the Japanese temple was the big attraction along with the walkthrough experience zone.

Tin Plate Launch, Ahmedabad

The Indian Steel conglomerate JSW steel made their official foray into Tin with a factory in Gujarat through a Glitzy and chic Product launch event at Ahmedabad.
The entire deck was an Experience which involved the feeling of Tins.
The design and the theme was the main reason we bagged the event. From TIN styled Registration tables to the entry gates, Photo Opp, Stage design including the Exotic Tea which was gifted in special Tin boxes .
Entertainment was Standup comedian and the Interactive Av launch. This was a highly self satisfying Corporate Event management for us.

Store Launch, Bangalore

Natures Basket Store launch event at Bangalore had to be classy considering the brand perception and the TG.
The decor to lighting had to be elegant and not in the eye, green was the theme code and color of the evening.
A Cookery show was conducted by Reasonably well known Master chef, he engaged with audience by teaching them easy to make/eat different snack dishes & mocktails.
Food Tasting Activity was held along with exotic Recipe Booklets being distributed.

Press Launch, Mumbai

It was the Press Launch of Super Fight League, the first ever mixed martial arts league in India.
The brain child of BILL DOSAN, the Event management was full of BOLLYWOOD and Macho men
This lauch invitees were Ajay Devgan, Arjun Rampal, Musicians, Salim – Suleiman, celebrity Team owners, and other eminent guests.
The Celebrities, Captains of each team and the Team Owners were introduced to the Press at the Press Conference

La Montana, Pune

It was the Launch of new Spanish township – La-Montana Talegaon, Pune.
The Theme was Spanish as all the architectural and styles of this project had a spanish design approach.
Event Management Challenge was the monsoon, heavy winds and hilly terrain, but the Theme and the climate matched well along with the wine and engagements.
A complete day event was planned as per Spanish Theme to allow customers to experience the spanish culture, Entertainment and Spanish food. This was the one of the apt Experiential event we managed.

Incredible India Travel Card Launch, Mumbai

This was the Internal Corporate Event Launch of Incredible India Card for their 400 Employees.
The event launch were attended by Thomas Cook Managing Director himself, Mr.Madhavan Menon & Yes Bank Top officials at their Mumbai HQ.
All Elements of Event management was witnessed from Design, Themed floor decoration based on multiple geographical historical tourist spots of India, different state attire hostess welcoming with drinks and food, Event decor, Employee engagement, Event ideation.
The simplicity of the launch concept was through a Puppet show and Rajasthani folk entertainment.
Our Challenge was the Space planning for the 400 employees, stage, crew and Senior management.

launched DMT (Domestic Money Transfer), Taj Mahal Palace-Mumbai

DMT Store launch Corporate Event was a challenge as we had to create a large Press conference and Meeting stage with a full fledge live Demo store which needed to be Unveiled.
Unveiling the new LIVE STORE was done by the 3 dignitaries present actually transferring live Domestic Money through the Store Executive.
This was followed by one on one sessions with the Press and a Townhouse.
This partnership Corporate event were attended by high dignitaries like –WU Global CEO, Mr. Hikmet Ersek, then RBI governor, Kotak Mahindra Bank, MD, Uday kotak